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The DMG Blog

Short reads on how restaurants get chosen.

Video, food photography, and social media, from over a decade of content work and four years inside New York restaurants.

Herb-crusted rack of lamb over mashed potato with roasted vegetables at Bamboo Walk Caribbean Restaurant, shot for the menu
Food Photography

The Three Seconds Before Someone Chooses Your Restaurant

Every reservation you've ever gotten was decided in about three seconds, by a picture. Here is what happens in those seconds, and how to win them.

October 11, 2026
 A braised entree plated in the dining room at Bamboo Walk Caribbean Restaurant, with the room soft in the background
Restaurant Social Media

Why Your Restaurant's Instagram Isn't Bringing Guests Through the Door

Your feed looks fine. Your dining room says otherwise. The reason has nothing to do with the algorithm, and once you see it you can't unsee it.

October 11, 2026
 Braised oxtail with fried festival and vegetables on a white plate at Bamboo Walk Caribbean Restaurant
Restaurant Videos

The Difference Between Content That Looks Good and Content That Converts

Two photos of the same dish. One gets compliments. The other gets reservations. The difference is invisible until you know where to look.

October 11, 2026

Ready to look as good on social as you do on the plate?

Video, food photography, and social media management for New York restaurants.

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